Partner With Smash Casino

Welcome to the Smash affiliate programme. We see this as a partnership opportunity for publishers, streamers, affiliates and marketing partners who want to promote a UK-facing casino and sportsbook brand in permitted markets. We work closely with referral partners to deliver clear commercial terms, timely reporting and practical marketing support so everyone can grow together.

Programme purpose

Our affiliate programme is designed to create a straightforward, compliant channel for partners to refer players. We focus on long-term value rather than short-term spikes, and we aim to provide transparent reporting and flexible commercial arrangements that suit a range of partner types – from content publishers to live streamers and social media marketers.

Partnership benefits

Partners benefit from a dedicated point of contact, a consistent payment process and access to marketing assets tailored for UK audiences. We prioritise reliable tracking, clear conversion attributions and practical onboarding so partners can start promoting without unnecessary friction. We also offer regular performance reviews and promotional calendars to help you plan campaigns effectively.

Commission structure

We offer flexible commission plans to suit different traffic profiles and strategic goals. Options include revenue-share arrangements, cost-per-acquisition (CPA) deals and hybrid models that combine elements of both. Rather than a one-size-fits-all approach, we tailor offers based on partner performance, traffic quality and long-term potential. Exact plan details are agreed during sign-up and account review.

Tracking and reporting transparency

Accurate tracking and timely reporting are central to our partnership model. Partners receive access to a reporting dashboard with real-time metrics, player journeys and conversion data so campaign performance can be measured at a glance. We provide clear attribution rules and are available to investigate disputes or anomalies quickly.

Marketing tools and support

We supply a full suite of promotional materials optimised for UK audiences - banners, landing pages, pre-approved messaging and tracking links. Creatives are updated for seasonal campaigns and major sporting events. Partners also get technical support for integration, plus guidance on compliant marketing practices and regional restrictions.

Long-term cooperation

We prefer sustained partnerships built on mutual transparency and steady growth. That means regular check-ins, tailored incentives for consistent performers and a proactive approach to resolving issues. If you are interested in partnering with us, contact [email protected] and we will arrange an introductory call to explore the best way to work together.